Success Story in Guerrilla and Influencer Marketing with Planeta DeAgostini

Planeta DeAgostini has very niche, varied target segments, very short campaigns at a communication level, and at a digital level works a great deal on conversion and not much on awareness. In this context, Planeta DeAgostini has understood that today it must connect with clients not only through the traditional mass media or via a social media presence; this connection and presence must be made with high quality credible content that generates traffic to the website and, ultimately, conversions. Smartbrand and Planeta DeAgostini achieve this together through influencer marketing and guerrilla marketing.