Digital Strategy Agency
Our team of researchers and digital strategists is fully dedicated to each new client because we believe it's the only way to achieve remarkable results.
Let’s TalkLatest Digital Strategy Success Stories
Creating a social community of fans and for fans
Launching a new line of business, hand in hand with an as yet unborn brand, and managing to stand out in two highly competitive markets. That is the challenge that Planeta DeAgostini set us in what has been, to date, the most ambitious benchmark carried out at sb.
A transmedia strategy and interactive storytelling to achieve emotions
As a digital marketing agency, if we propose a branding campaign, it must have a strategy behind it and measurable objectives to aim for. We suggested this to Catalana Occidente when they entrusted us with their branding campaign: different lines for the other companies in the group and a multi-platform dissemination plan so that each user can view the content wherever they are and at their own pace.
Optimising the strategic axes of the business cycle
Selling more and better: this is the challenge posed by BTI Biotechnology Institute, the Spanish multinational specialising in biomedicine. To meet this objective, we defined a data-driven strategy and action plan based on its business cycle, resources and internal processes, and the particularities of its clients and sector.
What We Offer
Benchmarking
Identifying insights and opportunities for obtaining a competitive advantage in the market through comprehensive and multifaceted analysis of each client's competitors.
Digital Marketing Plan
Creating comprehensive three-year roadmaps with well-defined objectives, actionable strategies, and resource-aligned action plans.
Content Strategy
Crafting and spreading compelling narratives across multiple platforms that engage audiences and foster meaningful interactions.
Data Monitoring
We apply advanced techniques to evaluate and fine-tune campaigns, strategies and actions based on their actual performance, effectively optimizing resource management.
The true value of a strategy lies in our ability to implement it effectively and achieve the desired results.
Competitive Intelligence
We monitor the market to spot trends and opportunities. Our rigorous data analysis ensures that our actions respond to the current situation and anticipate future movements.
Adaptive Strategies
We design flexible strategies that adapt quickly to changing market needs and user responses. By combining clear objectives with adaptive execution, we maximise the effectiveness and impact of our actions.
Performance Based Optimisation
Monitoring and measuring data continuously guarantees that every action is optimized to achieve our objectives, ensuring every investment counts.
The Team That Will Transform Your Business With a Rock-Solid Strategic Base
We Work Across a Wide Range of Industries and Verticals
Banking and Finance
We enhance the online presence of financial institutions, developing campaigns to establish trust and nurture customer loyalty.
Editorial
We accelerate customer engagement and drive sales in the automotive industry through digital solutions that connect with consumers at every stage of the purchasing journey.
Aceleramos el engagement y las ventas en el sector automotriz mediante soluciones digitales que conectan con los consumidores en cada etapa del viaje de compra
Automotive
Pharma and Healthcare
We revolutionize healthcare communication and education through impactful digital campaigns that empower and educate patients.
Sports
We ignite the online presence of sports brands, crafting digital experiences that ignite and inspire fans.
Education
We empower educational institutions with digital strategies that engage students and facilitate interaction.
Public Administration
We modernize public administrations' communication, implementing digital solutions that improve interaction and citizen service.
NGOs
We empower non-profit organizations with impactful digital campaigns that ignite action and inspire change.
Retail
We supercharge retail with cutting-edge digital strategies that skyrocket sales and enhance the customer experience, whether online or in-store.
The results we have achieved with Smartbrand mark a before and an after. You only have to look at our KPIs. Collaborating with Smartbrand is very easy because they are very involved in the project. They approach it as if they were part of our company.
Javier Granados
What stands out the most about Smartbrand is their ability to go beyond the limits of big agencies and their business orientation approach. Smartbrand understands us;, and we understand them.
Nuño Pasqual del Pobil
Business Director
Smartbrand is more than a partner. They become part of your team. Great commitment, knowledge, experience and a strong focus on meeting deadlines. We have worked side-by-side, achieving a result that has exceeded our expectations by far. You really feel their passion and dedication to the work they do.
Verónica Miranda
Exceptional professionals. They adapt to your needs quickly and efficiently. They are always available. And they know how to listen and interpret your needs. Results achieved as expected.
Álvaro Andreu del Álamo
Frequently Asked Questions About Digital Strategy
In our proposals, we establish the objectives to be achieved, identify the priorities and define the operations to be followed. We also represent the entry scenario, the team that will make it possible and the cost.
We have an optimised process of constant communication with our clients, which allows us to get to work as quickly as possible.
Thanks to its actionable opportunities, you will be able to implement actions that will allow you to protect your territory and expand it by taking advantage of your strengths and your competitors' weaknesses.
At Smartbrand, we can implement the actions and constantly monitor the results obtained. We can collaborate only partially in the implementation or even step aside if the client decides to take it on internally.
Managing content production and distribution centrally in our multi-platform Content Hub allows us to maintain control at all times. It gives us visibility into how we are implementing each strategy.
The centralised management and permanent monitoring processes allow us to establish thresholds for proposing corrective actions or pivoting the defined strategies. These processes are crucial to success.
Explore Other Services
SOCIAL
Strategy
Auditing & Benchmarking
Community Management
Social Video
Content Creation
Social Creativity Design
And more +
TRAFFIC
SEO
Google Ads
Inbound Marketing
EXPERIENCE
User-Centered Research
Ideation & Prototyping
UX Design
UI Design
Digital Design
Motion Graphics
SOCIAL
Strategy
Auditing & Benchmarking
Community Management
Social Video
Content Creation
Social Creativity Design
And more +
TRAFFIC
SEO
Google Ads
Inbound Marketing
EXPERIENCE
User-Centered Research
Ideation & Prototyping
UX Design
UI Design
Digital Design
Motion Graphics