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Experience Design Agency

Our team of researchers and designers is fully dedicated to every new client. We believe this is the key to accomplishing remarkable outcomes.

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Latest Experience Design Success Stories

Caso de éxito User-Centred Research - KijijiAUTOS
10
new data-driven content units in production

Solving an SEO problem with UX & UI

As a result of algorithm changes, Kijijiautos, the Canadian car classifieds site belonging to eBay Classifieds Group, lost visibility, ranking and impressions. This is because search engines are becoming increasingly demanding in terms of the quality and usefulness of the content provided to users, which impacted the performance of its listing pages.

Caso de éxito Reposicionamiento Digital - BH FITNESS
+30%
new leads vs previous website
+15%
organic traffic visits
+1K%
scalability and autonomy in web management

New website, digital positioning revamped

The name BH has been synonymous with sport, cycling and the spirit of self-improvement for over 100 years. The project of repositioning the brand internationally was guided by that spirit, and motivated those involved to work flexibly, adopting the point of view of the end customer, co-creating solutions and applying exponential technologies to generate efficiencies with direct impact on the generation of potential clients.

Caso de éxito UX & UI Design - BTI Biotechnology Institute
4,7
out of 5 Apple Store user reviews
+95%
of patients at the Eduardo Anitua Clinic's Sleep Unit use it in their treatments
+55%
of patients who start using the app's exercises complete their treatment

Capturing leads through app gamification

"From minute one, the entire Smartbrand team was fully involved in the project despite being a complex subject to understand. Their input at all times made the project better. Exceptional work."

Raúl López de Armentia
Raúl López de Armentia
Head of Corporate Identity
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What We Offer

User-Centered Research

Studying user behaviour and needs through qualitative and quantitative methods to gain valuable insights for shaping the design of products and services.

Ideation & Prototyping

Create innovative solutions and design prototypes for testing and validation with users before progressing to final product design.

UX Design

Crafting navigation flows, screens, and modules to deliver intuitive, user-friendly, consistent, and efficient user experiences.

UI Design

Designing user interfaces involves crafting engaging and visually appealing interactions by carefully selecting and arranging components, colours, and fonts.

Digital Design

Craft compelling visual content tailored to engage and prompt the desired response across all platforms.

Motion Graphics

Animations that transform static messages into dynamic visual narratives, enhancing the communication of complex concepts and providing a visually engaging experience.

Only by understanding your users can you design designs and experiences that resonate with them.

Agencia Experiencia y Diseño Digital

Understanding to Innovate

Our design process always starts with the users understanding the need we are trying to solve.

User-centred Designs

Experiences and designs must be agile, engaging and practical, with clarity that stands out amidst the noise.

Agencia Experiencia y Diseño Digital
Agencia Experiencia y Diseño Digital

Impact-oriented Implementation

Every design needs to be tailored to evoke the desired response from users.

We Work Across a Wide Range of Industries and Verticals

Banking and Finance

We enhance the online presence of financial institutions, developing campaigns to establish trust and nurture customer loyalty.

Editorial

We accelerate customer engagement and drive sales in the automotive industry through digital solutions that connect with consumers at every stage of the purchasing journey.

Aceleramos el engagement y las ventas en el sector automotriz mediante soluciones digitales que conectan con los consumidores en cada etapa del viaje de compra

Automotive

Pharma and Healthcare

We revolutionize healthcare communication and education through impactful digital campaigns that empower and educate patients.

Sports

We ignite the online presence of sports brands, crafting digital experiences that ignite and inspire fans.

Education

We empower educational institutions with digital strategies that engage students and facilitate interaction.

Public Administration

We modernize public administrations' communication, implementing digital solutions that improve interaction and citizen service.

NGOs

We empower non-profit organizations with impactful digital campaigns that ignite action and inspire change.

Retail

We supercharge retail with cutting-edge digital strategies that skyrocket sales and enhance the customer experience, whether online or in-store.

What Our Experience Design Customers Say

Logo QUADIS

The results we have achieved with Smartbrand mark a before and an after. You only have to look at our KPIs. Collaborating with Smartbrand is very easy because they are very involved in the project. They approach it as if they were part of our company.

Javier Granados
Javier Granados
Marketing Director
Logo BTI

The entire Smartbrand team was fully involved in the project right from the start, despite being a complex subject to understand. Their input at all times made the project better. Exceptional work.

Raúl López de Armentia
Raúl López de Armentia
Head of the Corporate
Identity Department
Logo Eurofred

Excellent service, follow-up and communication. I highly recommend Smartbrand.

Mario González
Mario González
Digital Marketing Manager
Logo BTI

Smartbrand is more than a partner. They become part of your team. Great commitment, knowledge, experience and a strong focus on meeting deadlines. We have worked side-by-side, achieving a result that has exceeded our expectations by far. You really feel their passion and dedication to the work they do.

Verónica Miranda
Verónica Miranda
Online Department Manager

Frequently Asked Questions About Experience Design

In our proposals, we define the scope, priorities, and operations to follow. We also represent the entry scenario, the team that will make it happen and the cost.

We have an optimised process of constant communication with our clients, which allows us to get to work as quickly as possible.

We build experiences around the users who will enjoy them. That is why it is essential to have initial insights from our research and to understand whether users react as we expected or if we have to correct some of the hypotheses we had set out.

Totally. We are 100% aligned with Google's current SEO guidelines, which reward sites with a better multi-device experience and facilitate access to the most relevant content with a few clicks.

At the start of a project, our team takes ownership of each client's brand identity. This allows us to apply their rules and permitted uses across different channels and formats, both in copy and design.

Understanding the framework and the technology to be used. If we have to adhere to a specific framework, we document to understand the different modules and elements we can rely on to build the best possible experience.

Que rellenes la información solicitada nos permite enviarte directamente la guía a tu correo electrónico y adaptar mejor nuestras futuras comunicaciones a tus intereses. Tu privacidad es importante para nosotros, y no compartimos tus datos con terceros.

Que rellenes la información solicitada nos permite enviarte directamente la guía a tu correo electrónico y adaptar mejor nuestras futuras comunicaciones a tus intereses. Tu privacidad es importante para nosotros, y no compartimos tus datos con terceros.

Explore Other Services

Social Media Marketing

SOCIAL

Creativity and credibility to connect brands and people.

Strategy
Auditing & Benchmarking
Community Management
Social Video
Content Creation
Social Creativity Design
And more +

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TRAFFIC

Attract new clients by increasing web traffic.

SEO
Google Ads
Inbound Marketing

EXPLORE

STRATEGY

Transform your business with a solid strategic foundation.

Benchmarking
Digital Marketing Plan
Content Strategy
Data Monitoring

EXPLORE
Social Media Marketing

SOCIAL

Creativity and credibility to connect brands and people.

Strategy
Auditing & Benchmarking
Community Management
Social Video
Content Creation
Social Creativity Design
And more +

EXPLORE

TRAFFIC

Attract new clients by increasing web traffic.

SEO
Google Ads
Inbound Marketing

EXPLORE

STRATEGY

Transform your business with a solid strategic foundation.

Benchmarking
Digital Marketing Plan
Content Strategy
Data Monitoring

EXPLORE
+30
digital experts
+15
year track record
+200
happy clients