Success story Brand repositioning with BH Fitness
Categories: Research, Strategy, Web, Creative, Digital Acquisition
We changed the digital positioning of BH Fitness in 6 months
The name BH has been synonymous with sport, cycling and the spirit of self-improvement for over 100 years. The project of repositioning the brand internationally was guided by that spirit, and motivated those involved to work flexibly, adopting the point of view of the end customer, co-creating solutions and applying exponential technologies to generate efficiencies with direct impact on the generation of potential clients.
New leads vs previous website
Organic traffic visits
Scalability and autonomy in web management