Paula Yeste

Heads up, digital world! Paula Yeste is a creative powerhouse ready to supercharge your social media as Smartbrand’s newest Social Media Executive. She’s all passion and originality, blending her love for art, Asian culture, gaming, and film into a knack for content that’s impossible to ignore—professionally and personally.

Paula is a true citizen of the Internet, a language wizard (she can order Dorayakis in five languages), and a dedicated skincare devotee — her routine is more complex than a spell ritual. Here are a few more fun facts about her! She’s lived in France and Japan, been a vegetarian for eight years, and has always had a soft spot for animals—and anything adorable.

If you’re in need of book or movie recs, her list is longer than Titanic. From four-hour deep-dive video essays on YouTube to cozy farming games, Paula has a pick for every taste. Her favorite movies? Challengers 🎾 and The Substance. 💉 And the book that left her speechless? Tomorrow, Tomorrow, and Tomorrow by Gabrielle Zevin. And her final confession? She’s a bit of a nerd—not that you didn’t already guess that!