Alba Ruiz
social media & content creation manager
With the energy of someone who dreams of flying and the precision of someone who has mastered the digital universe for over a decade, Alba Ruiz leads our video content creation team.
This Extremaduran with a restless spirit ('pure nerve', as those who know her describe her) has built a solid career shaping the online presence of brands such as Rastreator, Telepizza and Caser. A journalist by training and digital strategist by vocation, Alba combines her experience in strategic planning with a remarkable ability to supervise creative teams and maintain strong client relationships.
Her professional career is a perfect sequence of challenges overcome: from her beginnings as a writer in media outlets to becoming a Social Media Manager at Rastreator via positions of responsibility in branding and content management. At Smartbrand, she now applies her extensive knowledge to defining multiplatform strategies and comprehensive digital project management.
With her mental library of 'useless random knowledge'—which curiously always ends up being useful in the digital world—and her passion for Patti Smith's 'Just Kids', Alba brings to each project that unique combination of professionalism, creativity and good humour that defines Smartbrand's DNA.
