Universitat Carlemany

Social Media Case Study

Category:

Social Media

Subcategories: Strategy, Audit & Benchmarking, Community Management, Social Video, Content Creation, Social Creativity Design, Customer Care, Social Listening, Social Ads, Digital Design and Motion Graphics

Building Digital Connections for Strong Social Communication

If there was one thing that was clear to us when we received the briefing from the Universitat Carlemany, it was the importance of the user: the person is the central axis of its activity, and this essence is the basis for the development of the identity for social networks that we proposed and that we are still evolving today. We also integrated a sustainable approach that reflects the institution's commitment to responsible development, making a difference in every interaction. Analysis and immersion were key to capturing the essence of this 100% online university and identifying and capturing those essential aspects that set it apart. Undoubtedly, this is necessary with which we have successfully cultivated an active community while raising awareness of an institution that is committed to educational innovation and a positive impact on the environment and society.

Universitat Carlemany - Social Media Case Study

+1M
reach on Instagram in the Last Year
9.31%
engagement Rate on LinkedIn
Universitat Carlemany - Social Media Case Study
"The Smartbrand strategy has managed to capture and reflect the essence and values of the Universitat Carlemany, creating an active and engaged community that connects authentically with the institution's vision."
Mireia Salado
Brand & Communications Manager
Universitat Carlemany - Social Media Case Study