If there was one thing that was clear to us when we received the briefing from the Universitat Carlemany, it was the importance of the user: the person is the central axis of its activity, and this essence is the basis for the development of the identity for social networks that we proposed and that we are still evolving today. We also integrated a sustainable approach that reflects the institution's commitment to responsible development, making a difference in every interaction. Analysis and immersion were key to capturing the essence of this 100% online university and identifying and capturing those essential aspects that set it apart. Undoubtedly, this is necessary with which we have successfully cultivated an active community while raising awareness of an institution that is committed to educational innovation and a positive impact on the environment and society.