Social Media Success Case

The International School of Derma (ISD) is a global academic project by ISDIN that advances dermatology knowledge through innovation and new technologies. ISD entrusted Smartbrand with evolving its digital strategy from a purely commercial approach to a thought leadership model based on specialized knowledge sharing. We created a comprehensive strategy that maximizes the value of its educational content and event participation, optimizing the initial stage of the conversion funnel. As a result, we significantly increased brand awareness and transformed its social channels into industry-leading platforms. This approach strengthens ISD’s growth and improves its adaptability to new trends in education, ensuring its ongoing relevance in the dermatology education ecosystem.