UX & UI Design Case Study
Experience Design
The importance of understanding a business in order to offer the right approach by type of user
Smartbrand has successfully elevated Daitsu's digital presence by reimagining its web architecture. This remarkable accomplishment has been possible thanks to an exhaustive research and investigation process, which involved the collaboration of various departments and business units of Eurofred—owner of the air conditioning and aerothermal energy brand Daitsu. By adopting a meticulous approach, Smartbrand carefully identified user needs and expectations to design a modern and innovative platform that integrates various business verticals. Smartbrand has collaborated closely with Eurofred, blending ideas and methodologies through strategic sprints. The outcome is a flexible navigation and a design that represents Daitsu's values. They provide a digital experience that effectively meets today's market demands.
Results
- Multi-platform development: 100 screens were implemented to cover 100% of the needs of three user segments (individuals, professionals, and specifiers), optimising the user experience specific to each vertical.
- Vertical integration efficiency: Successfully unified 100% of business units into a single web platform, reducing digital fragmentation and improving brand coherence.
- Interdepartmental participation rate: Effective collaboration between multiple Eurofred departments during the research and development process, resulting in a web architecture aligned with the needs of all stakeholders.
