We have been dedicated to shaping BStartup's online strategy for several years now by masterminding the strategy, planning, and management of their X (Twitter) channel. One of our premises has been to establish BStartup as a key player in the entrepreneurial ecosystem conversation. Through our work, we have strived to foster strong connections with the brand in this sector and position them as a reference agent. One of the pillars of our strategy is the active participation in the events where BStartup is present. There, we print that extra involvement that makes the brand stand out from the rest. Our close and continuous collaboration with the BStartup team is essential for achieving success in social media. It allows for a seamless integration of their vision, values, and objectives with our strategic actions.