
Master's in Growth Marketing & Automation
Lead the change and gain the knowledge to take your company to another level.
Alongside IEBS, we have launched the first Master's in Growth Marketing & Automation. A 100% online programme where you learn from people who have already succeeded in a practical and inspiring way.
We progress from Growth Hacking to Growth Marketing. This method helps us coordinate the different marketing techniques that characterise the two: implementing the Growth Hacking Funnel, using web analytics, metrics, strategy and creativity, and determining the return on every action taken.
The Master's is formed of three training modules that provide the knowledge needed to set up strategies and execute them:
- Analytics, metrics, strategy, research and identifying growth levers.
- Digital marketing techniques (search marketing, paid media, UX & CRO, remarketing and email marketing).
- Conversion funnels and AARRR metrics (acquisition, activation, retention, referral and revenue).
What will you learn on the Master's?
By the end of the Master's in Growth Marketing & Automation you will be perfectly able to:
- Establish a growth model based on scientific methods.
- Manage the main digital marketing acquisition channels with knowledge of the most efficient processes for each.
- Quickly create an MVP using product design and Lean Canvas techniques.
- Use Agile methodologies for testing and optimisation.
- Handle web analytics, creating conversion funnels that allow you to see how your activities perform, identify priority problem areas and enable faster growth.
- Activate and use Growth Hacks for the main platforms.
- Propose integrated operations and test each phase of the AARRR funnel (acquisition, activation, retention, referral and revenue).
- Apply knowledge of the tools and techniques currently used by the most successful startups to optimise the elements on your websites and applications, improving your clients’ and visitors’ experience with your products.
- Develop action plans that enable you to advance the Growth Hacking process in order to implement an internal culture in your company with the sole objective of creating growth engines.
Who's it for?
Becoming an expert in business growth via the constant search for ideas and tactics to achieve product scalability allows you to achieve the goals you set yourself …
Programme specifically aimed at the following profiles:
- Marketing professionals
- Digital marketing professionals
- Entrepreneurs
- Directors and middle managers
- Business administration and marketing students
Where do our students work?



Master's Programme in Growth Marketing & Automation
Combine the most up-to-date theory and the most innovative growth tools and methodologies used by Dropbox, Eventbrite and LogMeIn with exceptional teaching staff, case studies and masterclasses to reinforce everything learned and the result is the Master's in Growth Marketing & Automation. The best Growth Hacking programme.
Growth Hacking
Introduction to Growth Hacking
Growth Hacking (scientific method and test)
Lean Marketing
Masterclass: The growth machine I
Masterclass: The growth machine II
Web Analytics and Digital Growth Strategies
Introduction to Web Analytics: Google Analytics
Google Analytics Insights and application to Conversion Funnels
Dashboard configuration, analytical reporting and auditing
Masterclass: Digital analytics success story from The Cocktail
Masterclass: Custom Report, Content Grouping and advanced Google Analytics metrics
SEO Growth Hacking
Introduction and assessing market niches
Technical optimisation of web projects for fast growth
SEO automation and linkbuilding
Masterclass: Black Hat SEO
Masterclass: On-page SEO
Content Marketing and Attraction Models: Viral Marketing
Social media hacks
Content marketing
Viral Marketing
Masterclass: Social media hacks
Masterclass: Hacking social media analytics
Paid
Social Ads
AdWords
Other channels (RTB, Outbrain, membership, etc.)
Masterclass: Success stories
Masterclass: Success stories
Automation and Programming for Marketing
Process automation
Introduction to web programming
Application of web programming to automation
Masterclass: Business process modelling
Masterclass: Development tips & tricks
UX & CRO
Usability and UX
CRO and testing
Neuromarketing & marketing psychology
Masterclass: An eHealth success story: mi Sanita app
Masterclass: Chatbots
Remarketing, Email Marketing
Email marketing
Remarketing
Business case and strategies
Masterclass: Email marketing
Masterclass: Email deliverability
Strategy and Research
User research methodologies and tools
Analysis of potential scope and competitors
Translating strategy to growth
Masterclass: Success stories
Masterclass: Success stories
Data
Big Data Marketing
Data Storytelling
Big Query and data analysis solutions
Masterclass: Success stories
Masterclass: Success stories
Agile Products/Methodologies
Product market fit/UX product design
Agile methodologies in project management and development/Lean Canvas
Minimum viable product (MVP)
Masterclass: Success stories
Masterclass: Success stories
Platform Hacking
LinkedIn Hacks
Instagram Hacks
Facebook Hacks
Masterclass: Success stories
Masterclass: Success stories
Acquisition & Activation
Acquisition: What are metrics and activation levers?
Activation: What are metrics and activation levers?
Approaching Hacks, test ideas
Masterclass: Success stories
Masterclass: Success stories
Retention, Revenue & Referral
Retention: What are metrics and activation levers?
Revenue: What are metrics and activation levers?
Referral: What are metrics and activation levers?
Masterclass: Success stories
Masterclass: Success stories
Customer Journey Mapping
MoT: Moment of truth
Customer Journey Map
Touch Points
Masterclass: Success stories
Masterclass: Success stories
App Scripting
API Endpoints
Scripting API I
Scripting API II
Masterclass: Success stories
Masterclass: Success stories
Final project
Who will you learn growth from?
You will learn from true professionals














