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Planeta DeAgostini

Success Story in Guerrilla and Influencer Marketing with Planeta DeAgostini

Categories: Digital Acquisition

Content marketing generates conversions

Planeta DeAgostini has very niche, varied target segments, very short campaigns at a communication level, and at a digital level works a great deal on conversion and not much on awareness. In this context, Planeta DeAgostini has understood that today it must connect with clients not only through the traditional mass media or via a social media presence; this connection and presence must be made with high quality credible content that generates traffic to the website and, ultimately, conversions. Smartbrand and Planeta DeAgostini achieve this together through influencer marketing and guerrilla marketing.

Made with Wasabi Humor for Star Wars Bust Collection // Spain
Made with MikelTube for MAXILIME & Co. // Spain
Made with Super Heros Et Compagnie Jouets for
SHARKS & Co. Maxi Edition // France

+800

Conversions via guerrilla and influencer marketing

+8 mill.

Views of influencer videos on YouTube Spain and France

+283.000

Referred visits to the website

* Data from September 2017 to April 2018
Made with Kiosko Sandra for Gorjuss Figures // Spain
Made with iLuTV for Naruto Shippuden Figures // Spain
Made with Los juguetes de Arantxa for Magiki y MAXILIME & Co. // Spain
Success Story in Guerrilla and Influencer Marketing with Planeta DeAgostini
Success Story in Guerrilla and Influencer Marketing with Planeta DeAgostini

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Success Story in Guerrilla and Influencer Marketing with Planeta DeAgostini

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