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Isabel Pérez

PPC squad lead


After four years dedicated to content writing, one morning, submerged in lines of text, Isabel found herself hypnotised by the colourful advertisements alongside the websites she managed. Since then, what began as a slight interest has become an unbridled passion for obtaining clicks at reasonable prices.

As a PPC squad lead, Isabel arrived at sb with a long history in Digital Marketing and Communication to take up the challenge of being the touch of Mexican "flavour" every recipe needs.

Her boundless interest in trying to show us dance choreographies demonstrates her perseverance, a quality that she only seems to lack in her free time, as she recognises that she is unable to get hooked on any series. Nevertheless, knowing our office, we’d better leave the possibility open of rewriting this biography in a year’s time to see if anything has changed ;)