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Alexandra de la Torre

influencer marketing squad lead


Alex, born in France to a Spanish family, is an all-rounder who has inherited the best of both cultures, especially in the culinary field. That – along with her restless personality – explains a life immersed in gastronomic projects. The latest is Petit Gumà, the beach bar/vermutería she runs in Vilanova i la Geltrú.

After studying International Trade and a degree in Translation and Interpretation, Alex fell in love with Digital Marketing, eventually specialising in Marketing Strategies and Social Networks. This, along with her extensive experience in the digital sector, gives her the perfect profile to lead our Influencer Marketing unit.

Alex says she always lets herself be carried away by what she wants; we think she never wants to stay still. But when she does have some free time, she loves watching crime and murder programmes with her dogs Gastón and Bimba. Sausage dogs, naturally. Coincidence? We don't think so.